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Atraer y fidelizar clientes

Atraer y fidelizar clientes

Atraer y fidelizar clientes

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Book Details:

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Year:2011
Publisher:Xunta de Galicia
Pages:59 pages
Language:spanish
Since:13/02/2013
Size:1.24 MB
License:Pending review

Content:

Este cuaderno recoge aspectos básicos de la gestión de clientes, cómo captarlos y fidelizarlos a través del desarrollo de acciones de promoción y la atención a sus dudas y reclamaciones.

En el cuaderno se plantean las siguientes cuestiones:

  • Identificar y seleccionar clientes
  • Diseñar una promoción
  • Fidelizar clientes
  • Atención al cliente
  • Gestionar las reclamaciones de clientes
  • Etc.

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